IMG Renews and Expands Ubisoft Licensing Agreement

Expansion includes new territories and the 'Just Dance' franchise.
License Global Logo
License Global

July 26, 2022

Promotional image for "Assassin’s Creed."
Promotional image for "Assassin’s Creed."Ubisoft


has announced it has renewed and expanded its exclusive licensing representation agreement with



"Assassin’s Creed" 

and “Tom Clancy’s Rainbow Six” to include new territories and the popular “Just Dance” franchise.  

The multiyear agreement has added North and South America to IMG’s remit, which previously included Europe, the Middle East, Asia (excluding Mainland China for “Assassin’s Creed”) and Africa.  

Since being appointed in 2020, IMG and Ubisoft have significantly grown the consumer product offering and business for “Assassin’s Creed” and “Tom Clancy’s Rainbow Six,” successfully extending the franchises into collaborations and direct-to-retail partnerships for fashion apparel, sports gear and gaming accessories. 

“Ubisoft is committed to delivering the best gaming experiences to our players, and our consumer products program deepens that experience with meaningful and differentiated ways for our fans to engage with our brands,” says Sarah Buzby, vice president, global

consumer products, Ubisoft. 

“Expanding our partnership with IMG for global consumer products will amplify the fan experience and bring never-before-seen products and programs to fans around the world.” 

 “It has been a fantastic couple of years working with Ubisoft and launching a number of successful partnerships and in-demand products for two of the world’s most iconic game franchises,” says Mickaël Andreo, vice president, licensing, IMG. “We are looking forward to building on this with the addition of new territories and the hugely popular ‘Just Dance’ franchise, which alongside ‘Assassin’s Creed’s’ 15th anniversary opens up many exciting new opportunities, partners and categories for us to explore.” 

IMG and Ubisoft are exhibiting at Brand Licensing Europe 2022. Find out more info 



Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.