Igloo, ‘Minecraft’ Drop Exclusive Cooler, Drinkware Collection

Igloo, a leading cooler brand, is launching its first product collaboration with “Minecraft,” one of the best-selling video games of all time. This partnership kicks off with the release of the limited-edition “Minecraft” Mystery Box Little Playmate cooler – a blind box collection with only 150 units available. Igloo has dropped a 9-piece cooler and drinkware collection featuring “Minecraft” characters. All “Minecraft” x Igloo products will be available to U.S. consumers exclusively at Igloocollers.com/minecraft.  

“As like-minded brands, Igloo and ‘Minecraft’ share a commitment to infusing creativity, innovation and fun into everything we do,” says Jeff Diamond, head, mobile cooling products, Igloo. “And the authenticity behind our new ‘Minecraft’ collection designs is truly special; our in-house designer, Peri Olitsky, is a dedicated, years-long Minecrafter, which ensured that every product captures the game’s essence in a way that fans will love. We’re thrilled to bring ‘Minecraft’s’ vibrant world to life on these coolers crafted for real-world adventures – and the element of surprise for anyone who purchases the Mystery Box is especially exciting.” 

The “Minecraft” Mystery Box Little Playmate marks the first time Igloo has released a blind box product. Available in a limited run of only 150 units, the “Minecraft” Mystery Box offers three unique Little Playmate 7-quart cooler designs: TNT with a red base, Diamond with blue and Mobs with green. 

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Each “Minecraft” Mystery Box – packaged in a custom-designed themed box – contains one of the three Little Playmates inside, so consumers won’t know which cooler design they’ve received until they unbox their surprise in real life. This exclusive collectible is available while supplies last, only on Igloocoolers.com/minecraft. 

Igloo has released a broader cooler and drinkware collection featuring characters from “Minecraft” on Igloocoolers.com/minecraft. The 9-product lineup includes personal-size Little Playmate coolers, stainless steel drinkware and softside cooler bags – each available in three of “Minecraft’s” most famous in-game Mob characters: Pig, Creeper and Enderman: 

As “Minecraft” expands its cultural footprint and engages a broader, multigenerational audience – especially young adults and family creators – Igloo joins in to further build on its culture and gaming consumer product categories. With both brands sharing a passion for creativity and play, this collaboration celebrates the fun, imaginative spirit connecting “Minecraft” players and Igloo fans. 

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