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Hyundai Drive into In-Game Collab for ‘KartRider Rush+’

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The collaboration will be available through October 18.

Nexon has entered into a partnership with car manufacturer Hyundai to add a new kart to its mobile racer game “KartRider Rush+.”

Hyundai and Nexon’s in-game collaboration features content modeled after Hyundai's new sport sedan, the Sonata N Line. Nexon’s partnership marks the first in-game collaboration for “KartRider Rush+.” The partnership includes a new in-game kart, called the Sonata N Line, that features its very own kart plate and balloon displaying the logo showcasing the unique kart.  

"Partnering with Hyundai adds immense value to ‘KartRider Rush+,’ giving players the chance to engage with and race in a kart that is modeled after such a well-known and high-performance vehicle," says Kenny Chang, general manager, Nexon America. "Hyundai is among the most creative and forward-thinking manufacturers in the automobile industry and we are thrilled to be able to bring the Sonata N Line to life in our mobile experience.”

In celebration of the partnership, players can participate in limited-time events until Oct.18 to gain Sonata N Line Shards. These shards can be exchanged for exclusive rewards such as N Line Balloons, N Line Plates, a 30-day Sonata N Line kart or a permanent SONATA N Line kart. Players who login during the event period can also collect N Line Shards through item quests.

The deal adds to Nexon’s growing list of partnerships. Earlier this year, the game developer teamed with DXRacer to create a gaming chair based on the MapleStory character Pink Bean.

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