Sponsored By

Hyundai Drive into In-Game Collab for ‘KartRider Rush+’

The collaboration will be available through October 18.

License Global

September 30, 2020

1 Min Read

Nexon has entered into a partnership with car manufacturer Hyundai to add a new kart to its mobile racer game “KartRider Rush+.”

Hyundai and Nexon’s in-game collaboration features content modeled after Hyundai's new sport sedan, the Sonata N Line. Nexon’s partnership marks the first in-game collaboration for “KartRider Rush+.” The partnership includes a new in-game kart, called the Sonata N Line, that features its very own kart plate and balloon displaying the logo showcasing the unique kart.  

"Partnering with Hyundai adds immense value to ‘KartRider Rush+,’ giving players the chance to engage with and race in a kart that is modeled after such a well-known and high-performance vehicle," says Kenny Chang, general manager, Nexon America. "Hyundai is among the most creative and forward-thinking manufacturers in the automobile industry and we are thrilled to be able to bring the Sonata N Line to life in our mobile experience.”

In celebration of the partnership, players can participate in limited-time events until Oct.18 to gain Sonata N Line Shards. These shards can be exchanged for exclusive rewards such as N Line Balloons, N Line Plates, a 30-day Sonata N Line kart or a permanent SONATA N Line kart. Players who login during the event period can also collect N Line Shards through item quests.

The deal adds to Nexon’s growing list of partnerships. Earlier this year, the game developer teamed with DXRacer to create a gaming chair based on the MapleStory character Pink Bean.

For the latest news in licensing from companies in this category, click here.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like