Iron Man, Captain America and Thor were among the all-star cast of superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.

The superhuman delivery saw several of Marvel’s most iconic heroes projected on their journey through London ahead of the game’s launch this Friday, with The Hulk ensuring safe passage of the cargo along the River Thames by raising Tower Bridge.

The digital version of Hulk stood 36-feet high and floated through the capital, chaperoning the 30-meter-long barge carrying the games.

Other Marvel favorites including Black Widow, Spider-Man, Venom and The Guardians of the Galaxy also guided the games through the streets of London to their final destination–GAME at Hamley’s on Regent Street.

"Disney Infinity 2.0: Marvel Super Heroes" will launch in the U.K. Friday for Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and Wii U.

“This hotly anticipated next chapter in the Disney Infinity series truly takes this gaming experience to the next level," says Boel Ferguson, general manager, Disney Interactive EMEA and U.K. "With its incredible lineup of characters, it introduces brand-new exciting adventures and ways for fans to engage with their favorite Marvel Super Heroes. What better way to celebrate its launch in the U.K. than to have The Hulk and fellow stars of the video game escort the delivery themselves.”