Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 16, 2020
Sanrio, best known for Hello Kitty, and Tokidoki have announced the release of their new digital game in collaboration with Bitbuu Games by Mars 1982.
“We were honored and thrilled to be chosen to develop the longstanding Tokidoki x Hello Kitty consumer products collaboration into a game,” says Cristian Salaris, chief executive officer, Bitbuu. “We’re sure fans of both the iconic Sanrio and Tokidoki brands as well as the Tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.”
The Tokidoki x Hello Kitty Globematcher game brings the two brands together for the first time in a hyper-immersive new game due to be released soon.
It will first be released worldwide on Google Play and iOS. Thereafter, it will be available on other online platforms including the Apple Store, Amazon, Apple TV and Google TV. The game will be available for smartphones and tablets. It is suitable for ages 4 and up.
The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them, sending them gifts or competing to see who gets the best score. There’s also a rewards system to gain more gameplay or more opportunities to progress. The game will operate on either an ad-based or pay-to-play basis.
The game is now in the soft launch stage. A full global launch on all major platforms will follow soon. Users can use this link to register on the app store in pre-install mode and will receive a push notification as soon as the app is published. Click here for a sneak peek at the trailer.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024
Moomin x Karen Mabon Sleepwear LaunchesFeb 26, 2024
LeSportsac x Miffy by Dick Bruna Spring CollectionFeb 26, 2024
Miracle on Ice Team USA Hockey Bobbleheads UnveiledFeb 26, 2024