Hello Kitty, ‘Tetris’ Build Game and Merch

Sanrio, the makers of Hello Kitty, have teamed up with ‘Tetris’ on a new online game and style guide set to launch at this year’s Licensing Expo.

License Global, Content Editor

April 18, 2019

1 Min Read

Sanrio, the makers of Hello Kitty, have teamed up with ‘Tetris’ on a new online game and style guide set to launch at this year’s Licensing Expo.

The partnership will debut at this year’s Licensing Expo with the launch of an online “Tetris” game that features a selection of Sanrio characters. In addition to the game, the duo will be sharing its co-branded style guide at the event that will include licensing information for the apparel, cosmetics, stationery and accessories categories.

“Not only have the Sanrio characters been one of my favorites since childhood, it also has such an incredible history among girls and women,” says Maya Rogers, president and chief executive officer, Blue Planet Software, the agent for the Tetris brand. “The pairing of these two brands to create games, novelties and fashion items is an incredible opportunity that we think will have great appeal with fans worldwide.”

The collaboration comes during two key milestones for Sanrio and Tetris. This year marks the 45th anniversary for Sanrio and the 35th anniversary for “Tetris.”

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Hello KittySanrioTetris

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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