“He-Man and the Masters of The Universe: You Have the Power!” is out now.

License Global

April 26, 2022

2 Min Read
Mattel

Mattel has announced a virtual Masters of the Universe experience, “He-Man and the Masters of the Universe: You Have the Power!” on Roblox. 

The game invites Roblox players and MOTU fans alike into the world of Eternia where they can compete in PvP battles as their favorite Masters of the Universe characters, inspired by the Netflix animated series, “He-Man and the Masters of the Universe.” 

Developed by GameFam, “He-Man and the Masters of the Universe: You Have the Power!” is a free-to-play RPG available through Roblox on Xbox One, PC and mobile for players of all ages. Players can join the fray as one of many Masters of the Universe, battling against their friends and other players in Eternian locales. They can also collect and upgrade additional Masters and their cosmetics and explore Castle Grayskull to uncover its many mysteries. 

“Masters of the Universe is an iconic global property about becoming the best version of yourself,” says PJ Lewis, vice president, global head, action figures, Mattel. “We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience where anyone can explore Eternia through the lens of their favorite characters." 

“He-Man and the Masters of the Universe: You Have the Power!” is the second Mattel brand to join the Roblox World in addition to Hot Wheels Open World. 

With this live experience, fans can also look forward to exciting new content releases for the series every month.  

Last summer, Mattel and Netflix partnered to bring Eternia back to screens in two series. “Masters of the Universe: Revelation” is a continuation of the classic storyline from the 1980s. Director Kevin Smith served as the showrunner for the series, which features an all-star voice cast including Mark Hamill, Lena Headey, Chris Wood and Sarah Michelle Gellar. “He-Man and the Masters of the Universe” is a CG-animated series, which reimagines the thrilling heroic adventures of the Guardians of Grayskull for a new generation of fans. 

To see the Masters of the Universe in action, check out the trailer for the Roblox experience here and watch an all-new season of “He-Man and the Masters of the Universe” on Netflix now. 

Read more about:

RobloxMattelHe Man

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like