Hatch Entertainment, a cloud-based gaming company and Rovio Entertainment subsidiary, has entered into a strategic partnership with NTT Docomo to deliver 5G gaming to Japanese consumers in 2020.

License Global

February 6, 2019

2 Min Read

Docomo’s subsidiary NTT Docomo Ventures has also made a minority investment in Hatch. Hatch will undergo as a soft launch in Japan on Feb. 13. The application will appear on Android phones and Docomo’s Android TV-based set-top boxes automatically.

Users in Japan will be offered a 90-day trial membership of Hatch Premium. The game will be available with or without a Docomo subscription. Hatch will also coordinate with D Point Club, Docomo’s points program, for consumer products and services.

“We are excited to work together with Hatch, a great example of the new type of consumer services which can bring out its potential towards the 5G era,” says Takanori Ashikawa, director, consumer business department, Docomo. “Hatch’s vision for cloud gaming changes the way people play and discover games, and our shared goal to enrich the everyday lives of our customers makes Hatch an excellent strategic partner for the long term.”

Hatch will also explore esports opportunities with Docomo in the region. To begin, Hatch and Docomo will participate in EVO Japan 2019 together. The major esports event is set to take place in Fukuoka Feb.15-17.

EVO Japan visitors will be some of the first users in Japan to interface with Hatch’s live online multiplayer features as part of the service’s Hatch League casual esports platform.

“Japan is the world’s third-largest games market and where the video games industry as we know it was born,” says Juhani Honkala, founder and chief executive officer, Hatch. “In this extremely competitive market, we couldn’t be happier to work with a partner like Docomo to help take our vision of cloud gaming mainstream. Docomo’s leading contributions to 5G technology and infrastructure and commitment to amazing new 5G-enabled services make the company an ideal strategic partner in Japan, and we look forward to a long and fruitful collaboration.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like