shoppers in the U.S. and Canada.
“G.I. JOE and ‘Fortnite’ have both solidified their place in pop culture with massive, global fan bases, and we are beyond excited to bring these worlds together for the first time as ‘Fortnite’ welcomes Snake Eyes, one of the most popular and mysterious members of team G.I. JOE,” says Adam Biehl, senior vice president and general manager, action brands, Hasbro. “We’re always looking for opportunities to reach fans in new ways, and this collaboration with Epic Games to bring fans the Snake Eyes Outfit and action figure is yet another exciting evolution for the brand. Wherever there’s trouble, G.I. JOE is there – and that includes joining the amazing adventure in ‘Fortnite.’”
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