Acquisition accelerates direct-to-fans capability to unify vision for Dungeons & Dragons brand in physical and digital play.

License Global

May 19, 2022

1 Min Read
Hasbro logo.
Hasbro logo.Hasbro

Hasbro has announced the completion of its acquisition of D&D Beyond, a digital role-playing game (RPG) toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. Fandom, a fan platform, previously owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be an RPG digital toolset on the market with close to 10 million registered users. 

Driven by a shared vision to build the best-possible player-centric experiences for the world’s greatest role-playing game, the acquisition of D&D Beyond will further accelerate Wizards of the Coast’s capabilities to strengthen its unique ecosystem of world-class tabletop and digital play to create deeper player engagement and satisfaction and support growth across all expressions and regions. 

To celebrate the closing, D&D Beyond will unlock the starter adventure, “Lost Mine of Phandelver,” for all new and existing registered users, and between now and May 26, registered users can redeem a copy of Acquisitions Incorporated, a campaign book that introduces new character options and settings to Dungeons & Dragons. 

Hasbro is exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

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