Zynga has rolled out its recently released mobile game, “Harry Potter: Puzzles & Spells.” Officially licensed from Warner Bros. Games and published under the Portkey Games label, players will get a series of seasonal festivities throughout December, from limited-time collection events to a host of holiday decor and surprises.
“As any fan of the Harry Potter books and films knows, Christmas at Hogwarts is a very special time,” says YaronLeyvand, senior vice president, games, Zynga. “For the first winter holiday for Harry Potter: Puzzles & Spells, we wanted to treat players to a range of new content and seasonal rewards, released throughout December. We’re excited to celebrate the season with players, and also have many more magical Match-3 events and activities in store for next year.”
In the game, players can collect cards to complete the new, limited-time ‘Christmas in the Wizarding World’ album, to earn a mythical Unicorn as their companion magical creature. Later in the month, holiday decor and weather will turn Hogwarts into a wintry, wizarding wonderland, as players encounter falling snowflakes on their gameboard that can be collected to earn rewards. Bringing a bang to the festivities, brightly colored ‘Wizard Cracker’ boosts will drop into the puzzles unexpectedly, giving players the gift of an extra gem-clearing blast as they complete puzzles in this magical, Match-3 game.
Bringing style to the season, international artist and known Harry Potter fan Zayn Malik has worked closely with the Zynga team to create new customization elements for the magical Match-3 title. To replicate more life-like features for his avatar in “Harry Potter: Puzzles & Spells,” Zayn worked to create new eyebrow, earring, beard and eye customizations which will be available in-game to all players in the new year. Malik has shared artwork of his in-game avatar on his own social channels in December, with an invitation for his fans and fellow gamers to share images of their own.
“I enjoyed working with the Zynga team coming up with new elements to the avatar creator,” says Malik. “I feel like seeing the animated version of myself in the game made it way more fun and with these new customizations that are coming soon, all players will have the opportunity to feel more connected to the game and make their character look more like themselves!”
Additionally, as the calendar arrives at Christmas Eve, players can also visit the “Harry Potter: Puzzles & Spells” social channels for more surprises during the last week of the year.