Tinderbox, the digital division of global brand extension agency Beanstalk, has been appointed as the licensing agent for the video game franchise “Halo” in Europe. 

Tinderbox will also collaborate with Mexico City licensing company Tycoon Enterprises and its network on the ground to pursue consumer products opportunities for “Halo” across Latin America.

Tinderbox will support the development studios Microsoft Studios and 343 Industries in further expanding Halo’s licensing footprint in Europe. 

Since the original “Halo: Combat Evolved” debuted on Xbox in 2001, the franchise grown into a global entertainment phenomenon that has now inspired multiple New York Times best-selling novels, a live-action digital series, comic books, action figures, apparel and more.

“Halo 5: Guardians,” the next installment in the "Halo" series, will be released exclusively for Xbox One on Oct. 27.