Users will be able to take photos next to characters that will be automatically added to their galleries and share easily on social media using the hashtag #GruffaloSpotter.
“We are very excited to see The Gruffalo Trail come to life here in Australia for the first time at the National Trust Currumbin Wildlife Sanctuary,” says Alan Schauder, managing director, Merchantwise. “The Gruffalo is deeply loved in Australia, and we are certain Aussie families are going to enjoy this fun and unique experience.”
“We have been working with both Merchantwise Licensing and Magic Light Pictures to create our brand-new outdoor experience; one that will give kids the chance to see much-loved characters come to
“Given the huge popularity of this app in the U.K., with Forestry Commission England, we are so pleased to present the experience to new audiences,” says Daryl Shute, brand director, Magic Light Pictures. “Australia is such an important market for The Gruffalo, and we have been building interest there over the last year, and this partnership with Currumbin Wildlife Sanctuary will help to give our Australian fans a new way to engage with the brand.”
The Gruffalo Trail and The Gruffalo Spotters app launch at National Trust Currumbin Wildlife Sanctuary on April 5.
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