Glu to Sing with Taylor Swift

Glu Mobile, a developer and publisher of free-to-play games, has entered into a multi-year partnership with Taylor Swift for the development of a new mobile game.

April 6, 2018

Mobile game developer has partnered with singer/songwriter for new mobile game.

As part of the deal, Swift will work exclusively with Glu to develop and create a new digital gaming experience.

This is Swift’s first time in the mobile gaming space, and builds on her 2015 Emmy award for Best Original Interactive Program.

Additional details regarding the game have yet to be released, however the game is currently slated for global release later this year.

“Bringing with her more than 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” says Niccolo de Masi, chairman and chief executive officer, Glu. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly,

we will spend the required development time to ensure this innovation is achieved.”