Glu Mobile Gets in the Ring with WWE
Mobile games developer Glu Mobile has partnered with the WWE for the launch of “WWE Universe,” a video game available now on the Apple App Store and Google Play.
The game will allow fans to build and train their own WWE roster to challenge other players in the ring. It will feature a collection of more than 240 WWE superstars including The Rock, Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston, Ronda Rouseyand Andre the Giant.
“With a true passion for WWE and a best-in-class development team, Glu has created a unique mobile experience that will resonate with fans worldwide and enable them to further engage with our brand,” says Brian Flinn, chief marketing and communications officer, WWE.
The WWE brand has been leveraged for a variety of video games including the long-running 2K series.