Gillette Venus is launching its Skinclusive Summer line virtually on “Animal Crossing: New Horizons” in order to represent skin diversity.
The new designs are in celebration of Gillette’s “My Skin, My Way” campaign which aims to celebrate every woman’s right to feel comfortable in their own skin. Designer Nicole Cuddihy worked with Gillette to create 19 different skin types and more than 250 designs of common skin realities like acne, hair, cellulite, freckles, scars and stretch marks.
“While momentum for diversity in design is building, there are many areas where progress feels slow,” Cuddihy told Drugstore News. “The fact that I could add scars and wrinkles to warriors or outlaws, but not characters in less combat-driven games felt discouraging. With these designs, I hope that all women in ‘Animal Crossing’ can find comfort and representation in this carefully developed collection. I drew inspiration from those in my own life to ensure the designs I was creating accurately represented their skin stories in a way that feels real, celebratory and beautiful.”
The brand will be hosting an “Animal Crossing” event on YouTube Live on Aug. 31.
“Animal Crossing” has seen a variety of digital collaborations in recent months. Most recently, the video game brand saw Alo and Tatcha team for ‘Tatchaland’ within in the game.