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'Genshin Impact' Inks KFC Deal in China

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The collaboration with the anime game will launch on Mar. 8.

KFC has teamed with the anime game "Genshin Impact" to create KFC-themed skins.

Fans can purchase a bucket of fried chicken in mainland China starting March 8 to earn the in-game skins.

The collaboration will last through Mar. 21.

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