License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

'Genshin Impact' Inks KFC Deal in China

The collaboration with the anime game will launch on Mar. 8.

KFC has teamed with the anime game "Genshin Impact" to create KFC-themed skins.

Fans can purchase a bucket of fried chicken in mainland China starting March 8 to earn the in-game skins.

The collaboration will last through Mar. 21.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.