License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GB Eye Hangs Up ‘Fortnite’ Poster Deal

GB Eye Hangs Up ‘Fortnite’ Poster Deal
IMG-brokered deal leads to new game-inspired posters and wall art.

Epic Games has inked a deal with GB eye for a new range of “Fortnite” posters, badges and wall art.

The deal was brokered by IMG, the consumer products and licensing agency representing “Fortnite.”

“We are so excited to be working with such an iconic, groundbreaking license, especially as the competition was fierce,” says Emily Aldridge, head of licensing, GB eye. “We have had customers requesting this daily since the game launched, so we are confident that this will quickly become a top selling license for us.”

The new “Fortnite” wall art collection is available now via, Game, HMV, Forbidden Planet, GameStop, Asda and key poster accounts across EMEA and Australia.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.