GB Eye Hangs Up ‘Fortnite’ Poster Deal

The deal was brokered by IMG, the consumer products and licensing agency representing “Fortnite.”

“We are so excited to be working with such an iconic, groundbreaking license, especially as the competition was fierce,” says Emily Aldridge, head of licensing, GB eye. “We have had customers requesting this daily since the game launched, so we are confident that this will quickly become a top selling license for us.”

The new “Fortnite” wall art collection is available now via www.gbposters.com, Game, HMV, Forbidden Planet, GameStop, Asda and key poster accounts across EMEA and Australia.