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GB Eye Hangs Up ‘Fortnite’ Poster Deal

GB Eye Hangs Up ‘Fortnite’ Poster Deal

IMG-brokered deal leads to new game-inspired posters and wall art.

Epic Games has inked a deal with GB eye for a new range of “Fortnite” posters, badges and wall art.

The deal was brokered by IMG, the consumer products and licensing agency representing “Fortnite.”

“We are so excited to be working with such an iconic, groundbreaking license, especially as the competition was fierce,” says Emily Aldridge, head of licensing, GB eye. “We have had customers requesting this daily since the game launched, so we are confident that this will quickly become a top selling license for us.”

The new “Fortnite” wall art collection is available now via www.gbposters.com, Game, HMV, Forbidden Planet, GameStop, Asda and key poster accounts across EMEA and Australia.

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