Sponsored By

GameStop, Activision Team for ‘CoD: Modern Warfare’ Launch

West Hollywood store to transform into a “CoD” command center.

License Global

October 26, 2019

2 Min Read

To celebrate the upcoming release of “Call of Duty: Modern Warfare,” GameStop is partnering with Activision to host a launch event and transform its West Hollywood, Calif. store into a “CoD” command center and offer fans of the game exclusive deals.

“CoD: Modern Warfare,” the best pre-selling game of 2019 at GameStop, hits store shelves on Oct. 25. To celebrate the launch, GameStop will host a series of exclusive in-store events that will include exclusive gaming deals and an original live stream panel with Infinity Ward developers.

The West Hollywood GameStop location will be transformed to bring fans an experiential journey designed and produced by the Midnight Oil Agency. The event will offer “CoD” 3D photo opportunities and hands-on play. Fans can also expect to see a vehicle crashed into the store front.

“We are proud to be teaming with GameStop to bring the best of ‘Call of Duty: Modern Warfare’ to our passionate fanbase,” says Aaron Brinkman, vice president, sales, Activision Blizzard. “Whether it’s the exclusive ‘Dark’ and ‘Precision Edition’ collector’s editions, exclusive ‘Call of Duty’ consumer products or the massive in-store launch events, GameStop is the premier destination for the ‘Modern Warfare’ launch this week.”

Between Oct. 24-27, fans at the West Hollywood store, located at 7100 Santa Monica Blvd., can expect the following event activities:

  • “Call of Duty: Modern Warfare” live stream panel discussion (5:15 p.m. - 6 p.m. PT) and

  • “Call of Duty: Modern Warfare” Command Center experiential journey is open to the public (6 p.m. - 9 p.m. PT).

Video game journalist Geoff Keighley will lead a live panel discussion with Infinity Ward developers. Fans who are unable to attend the West Hollywood GameStop store can watch a stream of the panel discussion across West Coast GameStop retail locations via GameStop TV on Oct. 24 at 5:15 p.m. PT and repeated at 8:15 p.m. PT.

Read more about:

ActivisionCall of Duty

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like