Gamefam, Spin Master Bring Monster Jam Back to Roblox

Gamefam and Spin Master, a global children’s entertainment company and worldwide master toy partner for Monster Jam, have announced the return of the brand to Roblox starting Oct. 26. The collaboration marks the third consecutive year the brand will be integrated within Gamefam’s Roblox game, “Car Dealership Tycoon.”

“Over the last three years, we have partnered with Spin Master to create some of the most innovative and successful Roblox programs building buzz with Gen Z and Alpha for their world-class IP,” says Ricardo Briceno, chief business officer, Gamefam. “Monster Jam is a perfect example of this partnership, coming for the third year in a row to Car Dealership Tycoon to engage and excite millions of players ahead of the holidays.”

This year, the Monster Jam takeover will allow players to:

“We’re continuously exploring innovative ways for fans to engage with the action-packed Monster Jam experience outside of the arena and the toy aisle,” says Mark Morse, vice president of wheels and action, Spin Master. “Through our collaboration with Gamefam, we’ll meet our community by delivering immersive experiences in Roblox, a place where fans love to hang out and play. This year’s activation features 18 iconic Monster Jam trucks, including some highly anticipated new releases that will arrive just in time for the holiday season.”

Related:Gamefam, Spin Master and Monster Jam Collab on New Roblox Experience

The Monster Jam integration marks the latest in Gamefam’s long-standing partnership with Spin Master. The companies previously worked together to bring Hatchimals to Gamefam’s “Twilight Daycare,” premiere the Unicorn Academy in Twilight Daycare and create “Bakugan Brawl Simulator” on Roblox, among others – delivering a cumulative 375 million visits and 1.75 billion brand engagements to date.

The activation within “Car Dealership Tycoon” is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.