Gamefam Brings Kidz Bop to RobloxGamefam Brings Kidz Bop to Roblox
Collaboration is in celebration of new album, “Kidz Bop 50.”
February 4, 2025

Kidz Bop, a music brand for kids, is partnering with Gamefam, a metaverse media company for Gen Z and Alpha communities, to make its Roblox debut within Gamefam’s Roblox game “Really Easy Obby.” The activation is to celebrate the release of Kidz Bop’s newest album, “Kidz Bop 50.” The activation within “Really Easy Obby” is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
“We’re excited to bring Kidz Bop to Roblox for the first time,” says Rob Dekker, vice president, marketing, Kidz Bop. “With Gamefam’s success in bringing immersive brand experiences to Roblox, they are the perfect partner to help us engage with our audience in a new way.”
The Kidz Bop takeover will allow players to dance their way through a new Certified BOP obstacle course with themed areas that celebrate Kidz Bop’s new album, “Kidz Bop 50,” collect music notes throughout the branded obstacle course to earn in-game rewards, unlock in-game power ups, like speed boosts, as well as special items that make the course even more dynamic and listen to “Kidz Bop 50” for the first time, including Kidz Bop’s new original song “Certified BOP.”
“Through this innovative partnership, we’re helping Kidz Bop reach its most important audience in a way that drives short-term engagement and long-term community on Roblox,” says Ricardo Briceno, chief business officer, Gamefam. “Much like how Kidz Bop transformed kids’ music over 20 years ago, this immersive experience is redefining how today’s youth discovers music and interacts with the Kidz Bop brand.”
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