Funko Announces Collaboration with 10:10 Games
Funko enters multi-billion-dollar video game market with first title slated for 2023.
July 25, 2022
Pop culture and lifestyle brand Funko has announced plans to enter the video game market at this year’s San Diego Comic-Con.
Through Funko’s collaboration with developer, 10:10 Games, the companies’ first co-production will be a AAA Action Platformer in 2023. Led by video game developer and five-time BAFTA award winner, Jon Burton, 10:10 Games has gathered some of the industry’s best creators to develop it.
“Creating iconic products that emotionally connect fans to their favorite fandoms is critical to each product portfolio decision,” says Andrew Perlmutter, chief executive officer, Funko. “By partnering with 10:10 Games and utilizing the best creators in the business, we will have the talent to deliver games that reflect Funko’s unique look and feel across its lines and varied products.”
“Funko is an iconic brand that truly understands the ingredients it takes to develop a world-class video game,” says Arthur Parsons, design director, 10:10 Games. “10:10 Games is thrilled to bring to life a new experience for its fans and video gamers alike.”
Funko and 10:10 Games will focus on developing AAA content for current and next-gen consoles and PC with the still untitled release. At the panel, the executive team shared that this first game, in addition to being an action platformer, will have major third-party studio integration and is expected to have a “T” for teen rating.
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