Funimation doubles down on licensing deals for anime series “My Hero Academia” heading into Licensing Expo 2019.

License Global

April 17, 2019

2 Min Read

Funimation doubles down on licensing deals for anime series “My Hero Academia” heading into Licensing Expo 2019.

Since last year’s Licensing Expo, Funimation has reported 18 new licensing deals for the three-year-old anime series. “My Hero Academia” currently counts 31 licensing agreements among its stable of partners.

Partners for the property heading into this year’s Licensing Expo include:

  • Bandai for toys and collectibles;

  • Bunbougo Cafe for gifts and novelties including can badges, key rings, clear folders and mini sketchbooks;

  • Boston America for food and beverages including beverages and candies;

  • China Manufacturing Direct for gifts and novelties including a new collection of FigPins;

  • Colorworld Books for gifts and novelties including metal prints and metal bookmarks;

  • Culture Fly for gifts and novelties, branded retail and subscription “My Hero Academia” collector boxes;

  • First4Figures for toys and collectibles including ¼ scale resign figures as well as premium vinyl statues;

  • Ground Up for footwear including casual, athletic, slippers and seasonal footwear;

  • Infinifan for gifts and novelties including plush dolls, watches, time pieces and magnetic dry erase boards;

  • Just Toys for toys and games including mega merge action figures, buildable figure dioramas and plush with light or sound feature;

  • McFarlane Toys for toys and games including 6-12-inch action figures and playsets;

  • Rabbit Tanaka for gifts and novelties including reusable nylon art sleeves with tattoo art for arms, cuffs and ankles;

  • Surreal Entertainment for gifts and novelties including backpack clips, slow-rising foam balls and figures, and plush pillows;

  • The Loyal Subjects for toys and collectibles including a collection of action vinyl-stylized action figures;

  • The Traly Group for gifts and novelties including a collection of enamel pins to be distributed by Target;

  • Trans World Entertainment for food and beverages as well as health and beauty including cereal, chocolate bars, other confectionaries, beverages and beauty products like soap, bath bombs and perfume;

  • USAopoly for toys and table top games including a “My Hero Academia” Monopoly game;

  • Zag Toys for toys and games including Domez collectibles;

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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