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FremantleMedia Buys Into Canadian Video Gaming Business Ludia

FremantleMedia has bought a strategic minority share in interactive casual games developer Ludia. The deal with the Canadian company is part of FremantleMedia's expansion into the video games market with FremantleMedia Ventures, a division formed last yea

April 6, 2018

1 Min Read

FremantleMedia has bought a strategic minority share in interactive casual games developer Ludia. The deal with the Canadian company is part of FremantleMedia's expansion into the video games market with FremantleMedia Ventures, a division formed last year within FremantleMedia, a first equity investment.

"Ludia has rapidly carved out a unique position in the competitive video games market by combining a strong focus on quality, exceptional technology and a multiplatform strategy," says Christian Schneider-Sickert, FremantleMedia's director of operations and strategy, who will be joining Ludia's board. "The company's leadership team is outstanding and has a strong track record in the industry."

The cash injection will enable Ludia to expand its portfolio of branded, IP-led casual games and to broaden its business outside of North America.

FremantleMedia Enterprises (FME) already licenses formats such as American Idol, The Price is Right and Press Your Luck to Ludia, which recently debuted The Price is Right game for PCs, gaming consoles and the Apple iPhone and iPod Touch.

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