'Fortnite' to Roll Dice with Hasbro

Epic Games has entered into an agreement with Hasbro to create a line of “Fortnite”-inspired toys and games.

License Global, Content Editor

February 14, 2019

1 Min Read

IMG, “Fortnite”’s licensing agent, brokered the deal.

The agreement will see Hasbro launch Monopoly: “Fortnite” Edition game and Nerf “Fortnite” blasters and accessories, among others. 

“‘Fortnite’ has quickly become a cultural phenomenon with legions of players worldwide, many of whom are already searching for Nerf blasters to host their own ‘Fortnite’ battles,” says Jonathan Berkowitz, president, Hasbro Brands. “Through our collaboration with Epic Games, fans will now have the ability to experience the Battle Royale in all new ways, whether it’s the active and adventurous fun of a Nerf ‘Fortnite’ blaster battle or the exciting strategizing of playing Monopoly: ‘Fortnite’ with friends.”

Monopoly: “Fortnite” Edition is set to roll out at major retailers across the U.S. and U.K. this fall with additional markets slated for 2019. The Nerf “Fortnite” blaster and accessories, role play and additional licensed games, will debut next year as well.

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Epic GamesFortniteHasbro

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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