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'Fortnite' Packages New Apparel Deal

Epic Games has tapped Fashion UK & Global Licensing to create a new line of “Fortnite”-inspired apparel.

License Global

February 14, 2019

1 Min Read

IMG, “Fortnite”’s licensing agent, brokered the deal. The apparel line will offer daywear, outerwear and accessories for adults and children that bring the hit game to life.

“‘Fortnite’ is the most-talked-about game on the market right now, and we are excited to represent the brand with our award-winning creativity,” says Mickey Mattu, managing director, Fashion UK & Global Licensing. “This is a great opportunity for us and we are eager to launch the branded collection.”

The “Fortnite” line from Fashion UK is slated to launch at retail before the end of the year.

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Epic GamesFortniteIMG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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