IMG, “Fortnite”’s licensing agent, brokered the deal. The apparel line will offer daywear, outerwear and accessories for adults and children that bring the hit game to life.
“‘Fortnite’ is the most-talked-about game on the market right now, and we are excited to represent the brand with our award-winning creativity,” says Mickey Mattu, managing director, Fashion UK & Global Licensing. “This is a great opportunity for us and we are eager to launch the branded collection.”
The “Fortnite” line from Fashion UK is slated to launch at retail before the end of the year.
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