'Fortnite' Bundles European Bedding Deal
Epic Games has signed a deal with Character World to create a range of "Fortnite"-inspired home textiles.
IMG, "Fortnite's" exclusive global licensing agent, brokered the deal.
The new branded line will include duvets, cushions, fleeces, accessories for adults and youth, and more. “We are thrilled to partner with Epic Games to create our range of Fortnitehome textiles for all our European retailers," says Danny Schweiger, managing director, Character World.
"Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance. “'Fortnite' is a must-have brand that can only get stronger and stronger thru 2019 and beyond. At Character World we will endeavor to maximize all retail opportunities with our innovative products and designs."
The "Fortnite" Bedding collection is set to debut in Europe next year.
IMG is exhibiting at Brand Licensing Europe at stand H60.