‘Fortnite’ Brings Stormtroopers to the Frontline

They can’t aim, but a new brand extension deal sees Stormtroopers joining the fight in "Fortnite" regardless.

License Global

November 15, 2019

1 Min Read
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It’s an exciting time for Disney’s “Star Wars” franchise, with the final installment in the saga “Star Wars: The Rise of Skywalker” due to hit Cinemas in Dec., "The Mandalorian" streaming on Disney+ and the latest video game, “Star Wars Jedi: Fallen Order” coming to consoles Nov. 15.

With these titles in mind, global gaming phenomena “Fortnite” is bringing Imperial Stormtrooper character skins to the battlefront with every purchase of “Star Wars Jedi: Fallen Order” from the Epic Games Store.

Not only is this a licensed character skin created to entice more players to “Fortnite”, but a huge bolster to Epic Games’ store platform and the “Star Wars Jedi: Fallen Order” launch sales.

 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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