April 6, 2018
Toy company has paired with the pop singer for an early childhood development app for parents.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
The free, bilingual app, “Grow Parenting,” is for first-time parents and teachers and features 2,000 tips gathered from child psychologists, play researchers and educators. It also features a journal to track developmental milestones.
Fisher-Price and Shakira developed “Grow Parenting” in connection with AEIOTu, Vroom, Kinedu, Fun Learning and the North American Montessori Teachers Association.
“As parents, it’s never too early to start fostering our children’s healthy development through the daily practice of reading, talking, singing or simply playing because we are their first teachers,” says Shakira. “I’ve seen the impact parents can make through the work I’ve done with my Barefoot Foundation, but in raising my own children and constantly researching and reading parenting advice online I learned that all parents would benefit from a tool that could help us better stimulate our children.”
This is the second collaboration between Fisher-Price and Shakira’s Barefoot Foundation–the two partnered in 2014 for the co-developed First Steps collection of baby gear and toys. Fisher-Price is also a sponsor of the Barefoot Foundation, which helps to feed and educate children, as well as provide community support for parents.
“We’re thrilled with parents’ response to our partnership with Shakira, so naturally we wanted to do more to amplify the critical importance of early childhood development stimulation,” says Lisa Mancuso, senior vice president, global brand marketing, Fisher-Price. “She’s an excellent partner who shares our passion to give children the best possible start, and both the new ‘Grow Parenting’ app and our First Steps collection serve as tools to help parents nurture their children’s development, as well as teachers in developing countries who may be hungry for resources.”
The “Grow Parenting” app is available now for both Android and iOS devices.
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