Fendi, WeChat Power-Up for Mini Game

“Fendi Ways to Rome” brings the fashion brand into the gaming world.

License Global

June 28, 2019

1 Min Read

Fendi has launched an exclusive mini game designed for the WeChat ecosystem called “Fendi Ways to Rome.”

As reported by Jing Daily, the fashion brand worked closely with WeChat to bring the game to mobile devices earlier this month. Gameplay provides players unique tidbits on the Fendi brand as they traverse the streets of Rome, Italy. The free-to-play game also extends into the real world with sweepstakes for players that give them the chance to win a free trip to Italy.

In recent years, WeChat has become a key platform for retail and marketing initiatives. The popular platform has been leveraged to launch products such as designer handbags and “Peppa Pig” licensed merchandise.

Read more about:

WeChat

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like