Fanattik Expands Bethesda AgreementFanattik Expands Bethesda Agreement

Fanattik has renewed and expanded its licensing agreement with global video game giant, Bethesda Softworks. 

The revamped and powered-up license will result not only in the continuation of existing ranges featuring “Fallout,” “The Elder Scrolls,” “DOOM” and other popular Bethesda Softworks titles, but will also include upcoming new releases such as “Redfall.” 

Additional territories beyond Europe that are now covered include Australia and the MENA region. 2022 is the self-proclaimed “Year of Exports” for Fanattik. The company will be focusing on expanding its licensed gift ranges, which are currently available from pop culture retailers from Dubai to Germany, and Bethesda Softworks branded product will be part of this push. 

As well as homeware, home décor and gifts, Fanattik will invest heavily in expanding its ranges of collectibles throughout the three-year extension. 

“Bethesda Softworks has such a rich heritage,” says Anthony Marks, managing director, Fanattik. “We are looking forward to getting our teeth into both new and old titles and creating additional ranges of affordable gifts and collectibles that will continue to sell well for all our retail partners within Europe, and now beyond.”