Apart from the fact I haven’t quite won a round yet, last month’s PlayStation Plus Exclusive “Fall Guys: Ultimate Knockout” has been a fascinating title to watch since its arrival on the gaming scene.
Developed by U.K. indie studio Mediatonic and published by Devolver Digital, “Fall Guys: Ultimate Knockout” pits you against 59 other players, scrambling across a series of bizarre obstacle courses in a Minions-meets-Takeshi's Castle mashup where there can only be one winner.
This adorable take on the Battle Royale phenomenon has now become so popular that it has reached the highest number of downloads on PlayStation Plus ever, as well as more than 7 million downloads on Valve’s PC portal Steam.
The brand potential of this competitive monster not only stems from the fun, simple and stripped-back
“Fall Guys: Ultimate Knockout” is also a rapidly growing esports sensation, with players and streamers like TimTheTatMan gaining countless views for that inevitable, yet oh-so-difficult win.
While the licensing program or representative of “Fall Guys” is yet to be announced or introduced, the brand industry is waiting with bated breath to see how this incredibly versatile property grows beyond downloads to toys, publishing, mobile gaming, fashion and cartoons. We’re calling it.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.