Sponsored By

ESPN to Play for eSports Tournament Once Again

The National Football League, Electronic Arts and ESPN have teamed up to launch the “Madden NFL 19” Championship Series.

License Global

August 6, 2018

1 Min Read

Under the terms of the agreement, ESPN will broadcast the “Madden NFL 19” Championship Series Tournaments across its networks for the second year. “Last year, a record three million players competed in the MCS, and the Madden NFL 18 Challenge was the number-one rated 2017 eSports broadcast in North America,” says Todd Sitrin, senior vice president and general manager, competitive gaming division, EA. “In continued partnership with the NFL, its 32 clubs and ESPN, we accelerate with more tournaments, an extended season, a record ‘Madden NFL 19’ Club Championship prize pool, increased live event qualification spots and top-tier digital and linear programming available on ESPN. We are maximizing the ways to play and watch Madden.”The new competition will offer 60 percent more tournaments than the last. We’re thrilled to continue our relationship with EA and the NFL as we showcase world-class competition through Madden,” says John Lasker, vice president, digital media programming, ESPN. “We have a long history with the NFL, and this multiyear Madden engagement is a natural evolution to our relationship and illustrates our commitment to eSports as we amplify Madden across our ESPN global platforms.”The competition includes online matchmaking, grassroots tournaments known as “challenger events,” large-scale exhibitions known as “premier events,” and the four EA Majors–“Madden NFL 19” Classic (Oct. 11-13), “Madden NFL 19” Club Championship (Jan. 30-Feb. 2), “Madden NFL 19” Challenge (Mar. 15-17), and “Madden NFL 19” Bowl (NFL Draft week).

Read more about:

NFL

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like