Epik, which helps businesses license and produce immersive, blockchain-powered in-game experiences and NFTs, has revealed that Animoca Brands co-led the investment into Epik’s membership token, $EPIK, which has launched on the Huobi Prime cryptocurrency exchange.

Huobi Prime is a selective program that introduces asset projects to cryptocurrency traders.

“Epik is blessed to have Animoca Brands as a lead investor, a company that is quite famous for picking the winners, especially in our field of blockchain and gaming,” says Victor David, chief executive officer, Epik. “Teaming up to work on expanding the entire cryptoverse is a win-win not just for our two companies but also for all users.”

Epik has created the world’s largest decentralized and cross-chain-compatible network for digital collectibles, in-game experiences and NFTs that gamers can utilize across both mainstream and crypto-based games comprising more than 300 game companies and one billion gamers.

“Animoca Brands’ investment into Epik is part of an ongoing and powerful synergistic partnership,” says Yat Siu, co-founder and chairman, Animoca Brands. “Together we are stronger. We look forward to expanding our presence in brand licensing, gaming and metaverse ecosystems.”