Epic Storyworlds Launches Dedicated 'Roblox' Game Development Studio, ‘Freeground’

Epic Storyworlds has announced it is launching Freeground, an online experience studio focused on fan engagement through “Roblox” experiences. Freeground’s first collaboration with the global entertainment development company, Falcon’s Beyond, will feature an entertainment destination including a theme park and games based on its Katmandu IP.  

Based in Quebec City, Freeground is the newest branch of the Epic Story group. The new company will utilize Couture’s experience in browser-based virtual worlds and will have a full range of services from research and development to content production, marketing, post-launch operations and monetization strategies.   

“As 'Roblox' continues to rapidly cement itself as an integral part of kids’ lives, it’s essential that brand IP owners – across toys, video games, clothing, music, TV content, events and theme parks – who are looking to engage with the younger generation, start thinking about establishing a presence on the platform,” says Steve Couture, co-founder, Epic Storyworlds, chief executive officer, Freeground. “With the launch of Freeground, we’re building upon the existing strength of the Epic Story group of companies and its capacity to develop global and creative franchises by offering companies a chance to capitalize on the significant opportunities that Roblox presents, while ensuring the players are front and center of everything we create. We’re honored to have Falcon’s Beyond as our first collaborator and to be creating a 'Roblox' experience that will propel the idea of a virtual theme park to the next level.” 

Related:Hot Topic Heads Into the Metaverse With Halloween Initiative on 'Roblox'

“With the addition of Freeground, the Epic Story group of companies becomes the most complete 360-degree offering for kids’ brand management, handling linear content, games, licensing, merchandising and now, the creation and nurturing of virtual worlds under one roof,” says Ken Faier, founder, president, Epic Story Media. “Freeground’s unique approach will be focused on not only building highly engaging 'Roblox' experiences, but also drawing on Steve and Laurent’s extensive expertise in community management to ignite fan engagement for the long run.” 

Freeground’s collaboration with Falcon’s Beyond follows a previously announced joint venture between Falcon's Beyond and Meliá Hotels International to roll out “resortainment” destinations around the globe called Falcon’s Beyond Destinations.  

“We are thoroughly enjoying our collaboration with the Epic Story and Freeground teams in adapting the brands, experiences and attractions found at our brick-and-mortar entertainment destinations into a vibrant and vivacious 'Roblox' world tailored for that audience,” says Jason Ambler, president, digital media, Falcon’s Beyond. “We believe this 'Roblox' experience will be unlike anything players have seen before, offering much to do, build and explore, as well as reasons to come back again and again. Much like a traditional theme park, our Roblox world will continue to expand with new branded lands, experiences and games, and other features for players to enjoy.” 

Related:Falcon’s Beyond Announces BeyondME Platform to Bring Digital and Real-World Experiences into Metaverse