New content arm will further grow the company’s output within the gaming industry.

The Endemol Shine Group has launched a new game studio and publishing label, titled Good Catch.

Wholly owned by Endemol Shine Group and building on the success of games such as “Pointless Quiz” and “Mr. Bean Around the World,” Good Catch will further expand the company’s output within game development and publishing while also creating original IP games for platforms including Xbox One, PlayStation 4, PC and mobile platforms.

The first title to be released under the Good Catch label is “KSI Unleashed,” which is now available for iOS and Android devices.

“The launch of Good Catch marks Endemol Shine’s commitment to developing high quality gaming and reaching audiences directly,” says Wim Ponnet, director, strategy and commercial development, Endemol Shine Group.  “The team has a proven track record of creating exciting, engaging content that players love playing.”

Anil Mistry, head, apps and games, Endemol Shine U.K., will take on the role of managing director at Good Catch.

“This is an exciting opportunity to build on an engaging portfolio of games across all platforms with well-known global brands and original games,” says Mistry. “Endemol Shine is a company built on creativity coupled with technical know-how and delivery, Good Catch are well placed to turn great ideas into great games.”