group on a new song, “Celestial.” The special track will appear in the upcoming video games, “Pokémon Scarlet” and “Pokémon Violet,” launching exclusively on Nintendo Switch family of consoles on Nov. 18.
The “Celestial” video is inspired by the musician’s childhood fascination with the franchise and features some of his favorite Pokémon such as Pikachu, Squirtle, Machamp, Snorlax and more. It follows a typical day in Sheeran’s life with a Pokémon twist and was directed by the award-winning Yuichi Kodama. The video features sketch-themed art direction by Yu Nagaba, whose style is reminiscent of the doodles that Sheeran drew of his Pokémon as a child.
“I’ve played Pokémon since I was in primary school,” says Sheeran. “Me and my brother used to have different versions of the games and would trade Pokémon together until we each completed our Pokédex. I loved the cards, but the games are what I lost myself in. I loved the whole world they
“Working with a superstar like Ed has been a dream come true for us at Pokémon,” says Kenji Okubo, president, Pokémon Company International. “We are all such big fans of his and, not only was he a joy to work alongside, his authentic love of everything Pokémon really shines through. Yuichi Kodama has done a fantastic job of capturing a feeling of pure childlike joy and sense of adventure within the video too. Both of their genuine adoration for Pokémon makes this a truly special collaboration and we can't wait to see Pokémon fans and music fans singing along to ‘Celestial.’ I hope everyone is also looking forward to enjoying the track later this year in the Pokémon Scarlet and Pokémon Violet games.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.