EB Games Powers Up Xbox Gear

EB Games has released a second collection of Xbox branded merchandise to celebrate the launch of the Xbox Series X and Xbox Series S consoles.

EB Games stores across Australia will feature an endcap showcasing several Xbox licensed products including branded unisex apparel and accessories. Products include Xbox-inspired wallets, caps, travel mugs, drink bottles, socks and beach towels. The program also includes digital in-store POS, digital marketing and social posts.

The Xbox licensed merchandise program at EB Games was brokered by Australian and New Zealand licensing agent, Merchantwise Licensing.

“Xbox continues to be a strong and consistent performer for EB Games – and now more than ever, following the launch of the Xbox Series X and Xbox Series S, fans can’t get enough of the brand,” says Kerryn McCormack, licensing general manager, Merchantwise Licensing. “EB Games has designed and launched an exciting and extensive range of licensed products that are sure to satisfy Australian fans wanting to further connect and engage with their much-loved brand. We are certain it will be a retail success – especially ahead of the festive gift-giving period.”

Globally, Xbox recently coined “Power Your Memes” and brought to life the Xbox Series X Refrigerator. The company also presented the new refrigerator to rapper Snoop Dogg, a well-known Xbox superfan. His refrigerator was loaded with goods including the Xbox Series X, Cake, Gin & Juice, and the King Ice Xbox Collection. The King Ice Xbox Collection is made up of jewel encrusted necklace pendants, rings and bracelets celebrating the iconic Xbox Sphere logo and controller. 

Pre-orders are now live. The range is available online and in all EB Games stores across Australia.