Inspired by the works of J.R.R. Tolkien, EA returns to Middle-earth with upcoming mobile game.

License Global

May 9, 2022

2 Min Read
A promotional image for Electronic Arts new partnership with Middle-earth Enterprises.
A promotional image for Electronic Arts new partnership with Middle-earth Enterprises.EA

Electronic Arts, a global interactive entertainment company, has partnered with Middle-earth Enterprises, a division of The Saul Zaentz Company, on the development of a new free-to-play mobile game.  

“The Lord of the Rings: Heroes of Middle-earth” is a Collectible Role-Playing Game (RPG) that brings the fantasy and adventure of The Lord of the Rings to existing fans and new audiences alike in a strategic, social-competitive experience. “The Lord of the Rings: Heroes of Middle-earth” is the newest addition to EA’s expanding mobile portfolio as the company continues delivering live services, reaching more players on more platforms around the world. 

“We are incredibly excited to partner with The Saul Zaentz Company and Middle-earth Enterprises on the next generation of mobile role-playing games,” says Malachi Boyle, vice president, mobile RPG, Electronic Arts. “The team is filled with fans of ‘The Lord of the Rings’ and ‘The Hobbit’ and each day they bring their tremendous passion and talents together to deliver an authentic experience for players. The combination of high-fidelity graphics, cinematic animations and stylized art immerses players in the fantasy of Middle-earth where they’ll go head-to-head with their favorite characters.” 

“We are thrilled to be working with EA once again, this time to bring a mobile game solely inspired by Middle-earth as described in the literary works of J.R.R. Tolkien to its fans,” says Fredrica Drotos, chief brand and licensing officer, Middle-earth Enterprises. “It’s an honor to work with the talented Capital Games team whose knowledge and love of the lore is palpable throughout.” 

“The Lord of the Rings: Heroes of Middle-earth” will feature immersive storytelling, turn-based combat, deep collection systems and a roster of characters from across the vast universe of “The Lord of the Rings” and “The Hobbit.” Players battle through stories from the world of Tolkien and take up the fight against the great evils of Middle-earth. 

“The Lord of the Rings: Heroes of Middle-earth” is expected to enter limited regional beta testing this summer. 

Read more about:

Electronic Arts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like