EA and the NFL Ink Multi-Year Exclusive Esports Deal Renewal

Partnership extension follows a record year for “Madden NFL” Esports with 4x viewership increase last season.

License Global

August 11, 2022

EA Sports and NFL logos.NFL/EA Sports

Electronic Arts (EA)

and the

National Football League (NFL)

revealed a new multi-year partnership renewal for the EA Sports

“Madden NFL"

Championship Series (MCS).

“’Madden NFL’ esports continues to deepen the love of the game with fans, players and viewers,” says Brent Koning, vice president, Electronic Arts Esports. “It’s teaching viewers how to improve at the game, while deepening engagement with Madden’s most loyal fanbase. Since the MCS started five years ago, it has helped showcase the game by elevating the greatest players in the world, while giving every single Madden NFL player the chance to go from couch to champion. We can’t wait to see how the MCS 23 season unfolds.”

Additionally, the NFL and EA will partner on new experiences.

“As a trusted partner for more than 30 years, EA’s commitment to football authenticity with ‘Madden NFL’ is exemplary,” says Ed Kiang, vice president, video gaming, National Football League. “Extending our partnership with EA is another avenue for the

League to grow fandom off the field and enhance the EA Sports ‘Madden NFL’ Championship Series by aligning Madden competitive gaming with NFL moments. Our joint efforts will drive the type of excitement that NFL fans expect while also highlighting the best Madden players in the world.”