EA Adds ‘Battlefield’ Product | License Global

EA Adds ‘Battlefield’ Product


Electronic Arts’ studio DICE has tapped a full slate of licensees for its Battlefield video game brand in advance of the October release of “Battlefield 4.”

Among the new partners for Battlefield are:

  • Jinx for apparel and accessories including t-shirts, hoodies, hats, key chains and dog tags;
  • Walls360 for Battlefield 4 wall graphics;
  • BigBen Interactive for mobile device and tablet cases;
  • Razer for PC gaming peripherals and accessories including mice, keyboards, headsets, messengers bags and iPhone cases;
  • PDP for Xbox 360 and PlayStation3 controllers;
  • Qpad for PC mouse mats;
  • Cook & Becker for Battlefield 4 artwork;
  • Prima Games for strategy guides;
  • Orion Publishing Group for a Battlefield 4 novel; and
  • Titan Books for a Battlefield 4 art book.

“Battlefield 4” will be available Oct. 29 for the Xbox 360 and PlayStation3 systems.