February 11, 2021
Electronic Arts has acquired Glue Mobile, creator of the "Kim Kardashian Hollywood" app, among other mobile games.
The deal, worth $2.4 billion, is EA's second major acquisition in recent weeks. They had recently brought publisher Codemasters under its umbrella.
"Our acquisition of Glu combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres," Andrew Wilson, chief executive officer, Electronic Arts, told Venture Beats. "Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu's games and talent, we're doubling the size of our mobile business."
In addition to "Kim Kardashian Hollywood," Glu is known for other mobile apps like "Dine Dash Adventures," "Tap Sports Baseball" and "Disney Sorcerer's Arena." Glue, a mobile publisher, specializes in bigger-budget mobile games and free-to-play games that generate revenue from microtransactions.
EA has told investors it wants to emphasize this model in the future.
"This transaction is the culmination of the tremendous work of the Glu team to deliver world-class interactive experiences for our players while driving business momentum that has led to strong financial and operational results," Nick Earl, chief executive officer, Glue Mobile, told Venture Beats. "It represents a terrific outcome for all of our stockholders and other key constituents. As part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry."
Both companies expect the acquisition to close in the second quarter of this year.
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