EA Acquires Glu Mobile

The deal is expected to close in the second quarter of this year.

License Global

February 11, 2021

1 Min Read

Electronic Arts has acquired Glue Mobile, creator of the "Kim Kardashian Hollywood" app, among other mobile games. 

The deal, worth $2.4 billion, is EA's second major acquisition in recent weeks. They had recently brought publisher Codemasters under its umbrella.

"Our acquisition of Glu combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres," Andrew Wilson, chief executive officer, Electronic Arts, told Venture Beats. "Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu's games and talent, we're doubling the size of our mobile business."

In addition to "Kim Kardashian Hollywood," Glu is known for other mobile apps like "Dine Dash Adventures," "Tap Sports Baseball" and "Disney Sorcerer's Arena." Glue, a mobile publisher, specializes in bigger-budget mobile games and free-to-play games that generate revenue from microtransactions. 

EA has told investors it wants to emphasize this model in the future.

"This transaction is the culmination of the tremendous work of the Glu team to deliver world-class interactive experiences for our players while driving business momentum that has led to strong financial and operational results," Nick Earl, chief executive officer, Glue Mobile, told Venture Beats. "It represents a terrific outcome for all of our stockholders and other key constituents. As part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry."

Both companies expect the acquisition to close in the second quarter of this year.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like