Nickelodeon Africa's latest gaming gambit sees the brand hitting the esports vertical and identifying new opportunities to diversify revenue streams.

License Global

June 14, 2019

1 Min Read

Nickelodeon Africa is now adding esports to its portfolio with the announcement of a new partnership with Emerge Gaming.

NickX will be an interactive gaming tournament platform that leverages Nickelodeon content combined with Emerge’s propriety ArcadeX technology. It will serve as a free-to-play game on Nickelodeon apps that utilizes sponsors, premium content and advertising to generate revenue.

Nickelodeon Africa and its parent company, Viacom Africa, aim to leverage the platform as a competitive gaming space for younger audiences.

Details of the esports games utilized on the platform have yet to be announced.

“Emerge Gaming will deliver NickX for Viacom’s Nickelodeon, the leading entertainment brand for kids,” says Bert Mondello, chairman, Emerge Gaming to “Working with Nickelodeon will give Emerge Gaming access to unrivaled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform while creating an engaging gaming environment.,”

NickX will be available in Africa this month.

Nickelodeon made its announcement during E3 2019. The Los Angeles, Calif.-based event is one of the biggest exhibitions in the video game industry. For more coverage from E3 2019, please visit our E3 page.

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License Global

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