New mobile app will feature more than 400 Disney, Pixar emoji characters.

Disney Consumer Products and Interactive Media has unveiled “Disney Emoji Blitz,” a new mobile game where players can collect Disney- and Pixar-themed emojis.

As a match-3 game, “Disney Emoji Blitz” will allow players to match emojis to score points and unlock more than 400 Disney and Pixar emojis. Each emoji collected will fill the board with power-ups like scaring emojis with Sulley from Monsters Inc. or icing emojis with Elsa from Frozen.

Players will also be able to complete missions to boost their score and earn prizes such as a rare, Disney Parks-themed Mickey Premium Bar, Matterhorn and Mickey Mouse Ear Hat emojis.

“Disney Emoji Blitz” is also the first mobile game connected to a custom keyboard and once an emoji is collected within the game, it can also be unlocked for the keyboard.

Additionally, Disney celebrated the launch of “Disney Emoji Blitz” on World Emoji Day, July 17, at Downtown Disney in Anaheim, Calif.

The event boasted emoji-themed games, prizes and photo opportunities, as well as entertainment by Radio Disney on-air personality Daniel Dudely and live music from pop group Forever In Your Mind. Meanwhile, Downtown Disney stores also hosted Disney “emoji-fied” photo opportunities and giveaways.

“Disney Emoji Blitz” is now available for iOS and Android devices via the App Store and Google Play. Additional Disney- and Pixar-themed emojis will be added in the coming months.