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October 26, 2020
Disguise, the Halloween costume division of leading toy and consumer products manufacturer, JAKKS Pacific, has announced a partnership renewal with Microsoft as costume partner for both gaming brands, “Halo” and “Minecraft.”
This gives Disguise Worldwide rights to design, market, manufacture and distribute Halloween costumes and costume accessories for “Halo” for an additional three years and “Minecraft” an additional three years commencing in 2021.
“Fan engagement in video games continues to rise as gamers are exposed to these brands on a daily basis versus tent pole films which have struggled this year with theaters being closed,” says Tara Hefter, executive vice president and general manager, Disguise. “We are proud to be the sole global costume partner for these Triple-A games from Microsoft. Gamers expect quality, and Disguise has extensive experience in developing top quality costumes and accessories for video game brands, enriching the fantasy element of dressing up as your favorite character. The amazing characters Microsoft brings to the table and our expertise are the perfect combination for success. We look forward to further expanding both businesses domestically and internationally over the contract term.”
Disguise’s “Minecraft” and “Halo” lines of Halloween costumes and accessories are available online, at major retailers and Halloween specialty stores now.
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