Discovery has partnered with game studio My Town to launch a new edutainment app for kids called “My Town Discovery.”
The app is part of Discovery’s #MINDBLOWN brand extension which focuses on children’s STEM education. It is designed for children ages four to 12 and available worldwide on the App Store and Google Play.
“’My Town Discovery’ is committed to Discovery #MINDBLOWN’s mission of providing kids with the inspiration and tools they need to explore the world around them,” says Matt Bonaccorso, director, marketing and digital products, Discovery. “We’re excited to partner with a trusted brand like My Town to bring innovative and exciting interactive experiences to our fans on the mobile platforms they play most.”
“My Town Discovery” allows kids to develop their own interactive community, with fully customizable stories and features. The app provides multiple locations, stores and museums, which will be regularly updated to provide new experiences frequently. It has debuted with two subscription models, including a free-to-play version.
The announcement adds to Discovery’s growing catalogue of digital content. Earlier this year, the company established a games studio for the creation, licensing and distribution of video games based on its properties.