Devolver Digital, a game publisher, has partnered with Retail Monster and Merchantwise to expand the "Fall Guys" consumer products program in North America and Australia/New Zealand, respectively. Big Top, a U.K.-based agency, has also been appointed to manage trade public relations for "Fall Guys" consumer products.  

"With the game now free on every platform, this is a pivotal point for the 'Fall Guys' consumer products program," says Fee Heyer, head, global licensing, Devolver Digital. "The brand already has over 50 million fans, and going free will only further expand this massive - and massively loyal - fanbase who are ready and willing to buy 'Fall Guys' merchandise. It's brilliant to have Retail Monster and Merchantwise on board, but it's just the start and I'm looking forward to meeting other licensing agents with equally strong territory-specific expertise who believe they can bring something special to the 'Fall Guys' program. It's also great to welcome Big Top on board – managing director Charlie Le Rougetel has decades of experience working in the video games and licensing sectors, so her team was a natural fit for us." 

"There is no cooler gamers publisher than Devolver Digital, or a games brand more suited to consumer products than 'Fall Guys,'" says Le Rougetel. "Working with this team on that IP is something special."   

Related:Mattel Presents Masters of the Universe and ‘Fall Guys’ Mash-Up

Retail Monster is exhibiting at Brand Licensing Europe 2022. Find out more info here.