Deadmau5 Spins Gaming Chair Deal

Music producer Deadmau5 has partnered with seat maker Secretlab on a co-branded gaming chair.

License Global

April 9, 2019

1 Min Read

The Secretlab deal marks the first gaming partnership for Deadmau5. His new chair has been specifically designed for video gaming and comes branded with the Deadmau5 signature mouse mask.

“Producing music means I spend most of my hours seated, and I really needed a comfortable, fully-adjustable and incredibly well-constructed chair,” says Deadmau5. “I am extremely selective about the gear for peak performance. After trying out Secretlab’s chairs, they were so superior in quality and comfort, it was the only choice I wanted not just for myself, but for all of my fans through a world’s-first Secretlab deadmau5 gaming chair. That, and I love gaming, so there’s no reason not to enjoy the best comfort throughout work and play.”

The video game industry continues to prove a popular vertical for licensees and licensors. Late last year, Fanatics announced a line of branded products based on the popular Overwatch e-sports league.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like