Daytime TV Goes Mobile as ITV Launches 'Loose Women' Game

Daytime TV series gets the mobile game treatment.
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License Global

August 6, 2020

Daytime TV Goes Mobile as ITV Launches 'Loose Women' Game

British daytime TV mainstay “Loose Women” is going online with a new mobile app from Pointvoucher Studio.

The mobile game, modeled on the award-winning ITV daytime panel show “Loose Women,” is now live and offers players a chance to celebrate the show’s 20th anniversary via a series of word puzzles with friends.

The “Loose Women Words” game is aimed at the show’s audience who enjoy a fun take on topical and interesting discussion topics and will be supported by ITV thanks to a series of advertisements running since Oct. 21.

A recent example of the success mobile games have brought ITV is the “Love Island” game, which continues to enjoy success, according to Pointvoucher.

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